Recently in our online platforms, there is a series of four male friends aged about twenty-four years old, who have pulled out the latest Men’s fashion hypetrends. The men’s Fashion trends that they have been trying out have clearly captured large audiences and they are really getting the attention of big brands.
Men’s Luxury Sportswear
It is obvious that men have embraced wearing luxury sportswear in these recent times. The question is can you really comfortably run in those Gucci jogging bottoms? The four men in their YouTube series are a proof that you can actually run on the Gucci jogging bottoms and many more luxury sportswear.
PAQ is a YouTube series that is here to cover a series of men’s fashion and streetwear. The series is known as “Top Gear for hypebeasts”. The series is presented by four British men, namely Shaq, Danny, Elias, and Dexter. They are young energetic men and each one of them goes about an episode with the different sportswear.
Each episode presented by each one of them takes a duration of 15 minutes. They undertake different challenges. These are actually sports and the most important thing is how they are dressed. The four British men are dressed in expensive sportswear, scouring charity shops and stores to find the whole outfit within a period of two hours with a budget of £50. The outfits can also be found at Hustling Uniforms from London Workers.
There is a lot of quick fire and humor in this TV show hosted by four friends. It is expected since the four men knew how to capture their male audience. It has been over a year now and PAQ is really showing progress. It was able to rack more than a million views on individual episodes. Another great improvement is that it has gained more than 170,000 subscribers on its channel. Majority of the subscribers are actually those who fit the key 16-24-year-old. This is what every advertiser would seek.
Due to this, the high production value has actually been able to attract top brands in the world such as Adidas and Converse. Because of their credibility, there has been a good collaboration between both parties.
To make the show quite interesting, the four men gave each episode challenge a new judge. This is actually to keep the viewers glued because we would want to hear the different opinions from different judges. One of their mates was once a judge, then bigger names like DJ Julie Adenuga to R&B singer Mabel, Vanessa White of the Saturdays. Shaq’s mum has also been a judge in one of the episodes.
The producer and co-founder of Kyra TV (the channel that’s home to PAQ), James Cadwallader believes that the show is a great success. Due to this, it has been able to tap into the men’s fashion culture with genuine passion and knowledge.
He believes that men’s fashion and streetwear is a massive part of the men’s culture. He said that this actually defines part of the young men’s lives and PAQ has the answer to all lingering questions in people’s mind about the trend.
PAQ presenters are passionate about the streetwear men’s fashion and they believe they have a purpose. James Cadwallader goes further to explain that this actually breaks down the stigma of men’s fashion. It is very important for young men to feel confident and good about how they look.
James confesses that there was a big party after they crossed the million views milestone with episode 16. This was the Adidas Original promo. PAQ is once again on this as they are airing new episodes weekly with potential collaboration with High Snobiety, the ultimate authority on streetwear.
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